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The plans
for the future of Dykstra Racing are to participate at Ohsweken Speedway and
other touring/major events. At typical events there are between two to
three thousand spectators. This can rise to between seven and ten thousand
at several events. There is of course great media coverage and exposure
there in sheer numbers. In addition to the car acting as a moving billboard,
racing is very family-oriented and interactive with the fans being very
loyal to the companies involved in their sport.
There are
numerous autograph sessions where fans can meet the team and car and where
company literature and product can be handed out. After racing events, fans
can also visit the pit area and further interact with teams and the cars.
Radio shows and driver interviews expand the exposure base even more.
Finally, we operate a 48-foot long enclosed trailer with hospitality suite
where advertising space can be displayed and guests entertained. This
travels weekly between Hamilton and Niagara as well as throughout the
Niagara Regions and parts of New York, Ohio, Pennsylvania, and Florida
depending on the events we participate in.
Furthermore, we hold a team party at a local hall where several hundred
individuals from the local racing community come out. With satellite and
projector screen entertainment, a full service bar, games, activities, door
prices and food, there is plenty of opportunity for involvement here.
Dykstra Racing is also very involved in the
communities we operate in.
We have many packages and options available and would thoroughly enjoy
working with you to meet your promotional needs.
Examples of
the trailer and drivers suit for advertising are seen below |
